We’ve heard all the complaints… Dealers don’t think conferences are worth attending anymore. The value simply isn’t there… at least for dealers. The truth is that conferences have become money-making machines for conference organizers. The organizers don’t really care about helping dealers; they put on their events to pad their pockets.
Sure, it costs money to put on a conference – but that doesn’t mean the conference should only be about making money.
It’s time for a new approach
Ignition is the start of a new generation of automotive conferences. We’re focused on dealer education, not making money. We’ve taken the automotive conference guidebook and shredded it. We built Ignition from the ground up, focusing on only one thing: being the best educational event in the automotive industry.
You won’t miss a week of work
The conference is on a Monday, and since most dealerships are closed on Sundays, that means you can fly in without missing any work. The event is over Monday evening, so you can fly home that night and only miss a day of work – or if you want to fly home Tuesday morning, you’ll only miss half the day.
There are no vendors or booths
You won’t have to avoid pushy salespeople trying to jam a demo down your throat whenever you turn around. There are zero vendors at the event – you shouldn’t be distracted from all the knowledge bombs.
We invited all of the speakers
Our speakers were hand-picked because they’re experts who want to help. No one could pitch to speak, and none of the speakers had to pay thousands of dollars for a speaking slot (seriously, some conferences START at $25,000 for a speaking slot).
You’ll see every presentation
Ignition is a keynote-style single-track conference. You won’t have to rush between rooms or choose between speakers, since everything happens in one room.
There’s no self-promotional hype
We’re not using the conference to promote our own brand. We won’t throw huge parties to try to impress everyone. We won’t bring a huge video crew to shoot footage that we’ll charge people to watch later. Ignition is truly ONLY about dealer education.
Best of all… It’s incredibly affordable
Focusing on education and skipping all the extra fluff means that we don’t have to charge an arm and a leg (and a firstborn child) for a conference ticket. The early bird rate is almost unbelievable – the entire event is only $350.