Conference Agenda

8:00 am – 8:30 am

BREAKFAST & REGISTRATION

Grab your badge and some grub

8:30 am – 8:40 am

Intro to Ignition

The Beard and the Hair

8:40 am – 9:25 am

Getting the Brand Back Together

Shaun Raines

If you just so happen to get the attention of the audience you call your ideal customer, what will you say to them? How will you convince them to consider you? What proof will you offer to demonstrate your trustworthiness? Your Brand is more important today than ever. During this session, you will see several examples of winning brands and learn a process that will enable you to revive, rebuild, or create your own successful Brand.

9:25 am – 10:10 am

Maximizing Community Awareness: Practical Strategies for Car Dealers to Gain Free Attention

Michael Cirillo

In this interactive workshop, we’ll explore innovative yet straightforward methods to boost visibility and authority within the local marketplace without relying solely on paid advertising or going “viral”. Attendees will learn some simple and creative ways to leverage social platforms, Google Business Profile, and other free tools to create a consistent stream of awareness and engagement locally. We’ll debunk the myth of “going viral” and focus on the power of sustained, meaningful engagement. Come prepared to engage in hands-on activities to create impactful videos, stories, and posts in real-time.

10:10 am – 10:30 am

BREAK

Grab a drink, head to the bathroom, or chat with fellow attendees

10:30 am – 11:15 am

Keeping Your BDC Motivated

Courtney Paschal

In this session, we will explore techniques to boost motivation and morale, keep employees motivated throughout the month, encourage your employees, and boost productivity within your BDC team. Whether you’re an Internet Manager, BDC Manager, or a team leader, you will discover actionable insights to create a positive work environment and drive results.

Key Topics
1. Understanding your employees and their motivation
2. Building a motivational culture
3. Communication and clear expectations
4. Goal setting and accountability
5. Recognition and rewards

11:15 am – 12:00 pm

Ignite Your Data: Turning Your Data Into Real Revenue

Subi Ghosh

In the automotive industry, the amount of data that digital platforms provide can be overwhelming. This workshop is designed to demystify the jargon — CDPs, DMPs, CRMs — and focus on turning your data into a powerful tool for increasing dealership revenue. We’ll review the current state of data collection in the industry, provide a clear overview the roles of different data management systems, and uncover how to extract meaningful insights from complex data sets – and how to apply these insights to drive business decisions. By the end of the workshop, you will have a comprehensive understanding of how to streamline your data processes and use the tools at your disposal to craft a data-driven strategy that enhances customer engagement and drives sales growth.

12:00 pm – 1:00 pm

Lunch

Time to grab some grub and chat with the other attendees

1:00 pm – 1:45 pm

Beyond the Sale: Enhancing Post-purchase Customer Experience

Bobbie Herron

Transform your approach to customer service with this insightful session on enhancing the post-purchase experience. Discover proven strategies to keep your customers satisfied and loyal long after they leave the dealership. Through engaging case studies of successful post-purchase programs, you’ll gain actionable steps to implement immediately. This session includes a quick, actionable insights segment followed by an interactive poll to gather experiences and feedback, ensuring you leave with practical tips tailored to your needs. Don’t miss this opportunity to elevate your customer experience and drive long-term loyalty with expert guidance and dynamic interaction. Join us and learn how to turn every sale into a lasting relationship!

Key Takeaways:

  • Actionable Steps: Learn practical steps to implement successful post-purchase programs
  • Customer Loyalty: Strategies to ensure long-term customer satisfaction and loyalty
  • Interactive Learning: Benefit from interactive segments and real-time feedback
  • Expert Insights: Gain insights from compelling case studies and industry experts

1:45 pm – 2:30 pm

Unlock the Power of Your Digital Marketing Investments

George Nenni

Check back soon for session description

In this hands-on session, automotive dealership professionals will learn:

  • A simple, step-by-step process to measure digital marketing ROI
  • Key metrics and KPIs for each marketing channel
  • How to evaluate website, paid search, SEO, and third-party listing investments
  • Practical strategies to interpret data and make informed decisions

Through interactive discussions, real-world case studies, and networking opportunities, you’ll gain the tools to optimize your online presence, boost engagement, and drive more sales.

Don’t miss this chance to transform your dealership’s digital marketing approach!

2:30 pm – 2:45 pm

BREAK

Grab a drink, head to the bathroom, or chat with fellow attendees

2:45 pm – 3:30pm

The Top 5 Mistakes Dealerships Make on Social Media

Shasta Haddock and Jess Burkhart

In this session, social media experts Shasta and Jess (with a collective 18 years in the car business) will walk you through the most common mistakes that dealerships are making on social media – and what you can do instead to increase reach, engagement, leads, and sold vehicles through your social media platforms.

3:30 pm – 4:15 pm

The Most Common SEO Mistakes Made by Dealerships

Greg Gifford

In this action-packed presentation, Greg will use data from a 2 year study on thousands of dealership Google Business Profiles and over 1,400 dealership SEO audits to share the most common SEO mistakes made by dealerships. SEO is complicated, and every vendor has a different take on “what works” – so instead of preaching about what works, Greg is going to show you what DOESN’T work. If you know the common SEO mistakes, it’s easier to avoid them – or it’s easier to choose a vendor who will truly help your dealership win. You’ll leave with a detailed SEO playbook for your dealership that will help you dominate local search results.

4:15 pm – 5:00 pm

Final questions with the experts

All of the speakers will take the stage for an open forum, taking final questions from the attendees.