Monday, August 28th, 2023


Welcome w/ Eliana Raggio

9:15-9:45 AM | Session 1

Greg Gifford

How to be an SEO Superhero, presented by Greg Gifford

SEO is your dealership’s most important marketing channel… But it’s one of the most difficult to understand and implement correctly. Countless vendors offer it, but hardly any do anything to actually increase your visibility. Forget the sales pitches and outdated tactics you usually hear in SEO sessions – Greg will explain the signals that influence visibility in local searches and exactly how to optimize those signals.

This will be advanced-level content – but that doesn’t mean you need to do your own SEO to benefit from the session. If you work with a vendor, you’ll leave with a higher level of SEO knowledge, so you can hold your current vendor accountable – or choose the right one to partner with instead. Greg will share advanced tactics for the 4 areas that influence your visibility – site content, links, Google Business Profiles, and reviews. He’ll also share data from over 700 dealership SEO audits and research into over 2,500 dealership Google Business Profiles, so you know what dealers are doing (or not doing) in the real world.

Learning Objectives:

  1. Learn which signals influence local visibility and how to optimize them
  2. Learn advanced tactics to help your dealership stand out in search results and convert more visitors
  3. Learn advanced Google Business Profile tactics to help you crush local competitors
10:00-10:30 AM | Session 2

Mark Irvine

Local PPC Strategies That Work for any Budget

The SERP is increasingly crowded and becoming more complicated. Large brands may have millions of euros to advertise nationally– but how can local SMBs compete in PPC without the same budget? Outsmarting your national competitors can be surprisingly easy – so long as you know the tricks of the trade. In this session, you’ll learn how to target your local customers, create new local PPC ad formats, and optimize your campaigns for the local audience.

10:45-11:15 AM | Panel Discussion

Panel Discussion

Join us for a discussion with even more industry experts.

11:30 AM-12:30 PM | Lunch
12:30-1:00 PM | Session 3
1:15-1:45 PM | Session 4

George Nenni

Stepping into the Future with Google Analytics 4, presented by George Nenni

The current Google Analytics Universal will stop collecting website tracking data on July 1, 2023. Dealerships should have a plan for getting their new GA4 accounts in place, making sure they are the owners of these new accounts, and beginning to understand how to use this powerful new platform. This session will show dealers the key differences between today’s GA Universal and GA4, how to make sure they own their new GA4 properties, and how to run both out of the box, and custom reports.

2:15-2:45 PM | Session 5
3:00-4:00 PM | Q&A

Join us for a live Q&A with the Ignition Automotive Conference speakers!